eMarketing eXcellence : Planning and Optimising your Digital Marketing 3rd Edition PDF
|ISBN:||9780750689458||Published:||21 Jul 2008|
|Language:||English||Publisher:||Taylor & Francis Ltd|
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eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.
A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:
* Draw up an outline e-marketing plan
* Evaluate and apply e-marketing principles...